ITP Partners with Elizabethtown College’s Entrepreneurship Students on Final Semester Projects


Etown College and ITP of USA

Dr. Petru Sandu, Elizabethtown College’s Associate Professor of Entrepreneurship & Management, recently invited members of ITP’s sales staff to participate with the Business Department’s Entrepreneurship students’ final semester presentations.

The presentation format included groups of 4 students presenting potential businesses they developed throughout the semester to a panel of business owners, managers and entrepreneurs, including two ITP sales consultants. Students were tasked with presenting their company’s mission, corporate name, business plan and a specific path to success and profitability. In a “Shark Tank™” format, panel members would challenge the student’s assumptions and make investment decisions, creating a version of the real life challenges and hurdles that are encountered in starting a business.

“The goal of Entrepreneurship at Elizabethtown College is to nurture a mindset that leads to an entrepreneurial life that goes beyond launching a venture or owning a business,” said Dr. Sandu. The coursework encompasses teaching the fundamentals of developing a business plan, assigning costs and pricing for products and services and going through the exercise of a feasibility study, culminating in a final presentation where our students must present to a team of investors to securing funding to make their business a reality,” Sandu explained.

Members of ITP’s sales team met with some of the Entrepreneurship student leaders prior to final presentations to offer input, assess the viability of the company, make recommendations and help with preparations for their final presentations.

“With the Entrepreneurial sector’s involvement and support, it motivated our students to rise to the occasion and helped bring this semester-long project closer to what they will encounter in real life. The exercise was truly a successful one, due to the wonderful support of our entrepreneurial partners” said Dr. Sandu.

Created in 2005, Elizabethtown College’s Entrepreneurship Program seeks to integrate four key dimensions into its programming by teaching students how to launch and grow new ventures, manage family businesses, foster entrepreneurial spirit in established corporations and start and develop not-for-profit organizations.